Spadel · 2028 · classified preview
The company
never sleeps.
People still decide.
Meet Jarvis, the AI operating system running Spadel in two years. Ask it anything.
Awaiting your question_
The destination
Spadel at 6, 12 and 24 months
What looked like a 10-year vision is reachable by end 2028. Pick a horizon.
Ways of working
Agents run overnight analyses and propose actions in every function; people approve and decide.
Commercial
Promotions and assortment optimised per retailer and store cluster; shelf vision at scale.
Operations
Plan updated daily from demand signal to production and trucks; predictive maintenance.
Marketing
Campaigns tested, localised and optimised continuously.
Finance
One live view of P&L, stock and service levels; rolling forecasts.
People
Most employees build and share their own tools and skills.
Five principles that do not change
People decide
Agents prepare, create and coordinate. People set direction and approve.
Stable core
SAP and Microsoft 365 stay. AI plugs in around them.
Built in-house
Shaped around how Spadel works; fewer agencies and heavy rollouts.
Governed by IT
One access layer, audit trails, spend controls.
Measured
Every tool is scaled or stopped on measured results.
Explore the vision
How information flows
From brand intelligence to trucks and the P&L, one live signal.
The tools, mocked up
Jarvis, Pitchlane, Shelfbrain, Content Studio, Supply, Steering.
A day in 2027
Seven roles, hour by hour: what agents do, what people decide.
Roadmap & value
19 developments, 11 months, €14.6M base case.
People & training
Champions, training paths, governance and guardrails.