Implementation
Everything live in eleven months
Monthly steering, quarterly Comex review. Wave 1 goes live before the summer high season, so sales and supply tools are in use when volumes peak.
Nov 26Dec 26Jan 27Feb 27Mar 27Apr 27May 27Jun 27Jul 27Aug 27Sep 27
Sprint 0
Audit, sandbox, MCP
Wave 1
Blind spots, Pitchlane, Workspace, forecast, studio
Wave 2
Promo, logistics, procurement, finance
Wave 3
Steering, production, maintenance
Pitchlane
Pilot → all reps from April
Build your own
Training waves, skills library, champions
Comex gate◆ Dec
19 developments · 158 days · ≈ €120k
€750/day blended · +30% contingency ≈ €155k · run ≈ €13k/month once live
| Development | Build / IT days | Live | One-off | Run / mo |
|---|---|---|---|---|
| Sprint 0Tools audit & needs map | 8 + 2 | Nov | €7.5k | — |
| Sprint 0Secure build sandbox | 2 + 3 | Nov | €3.8k | €1,000 |
| Sprint 0Access layer v1 (MCP) | 6 + 5 | Dec | €8.2k | €500 |
| Wave 1Shelfbrain → field: blind-spot actions | 4 + 2 | Dec | €4.5k | — |
| Wave 1Spadel AI Workspace v1 | 8 + 4 | Jan | €9.0k | €2,500 |
| Wave 1Agent framework (Hermes-type) | 5 + 4 | Jan | €6.8k | €800 |
| Wave 1Pitchlane field pilot (1 region) | 4 + 2 | Jan | €4.5k | €1,500 |
| Wave 1Knowledge assistant | 3 + 2 | Jan | €3.8k | €300 |
| Wave 1AI Content Studio toolkit | 4 + 1 | Jan | €3.8k | €1,200 |
| Wave 1Demand forecast v1 | 6 + 3 | Feb | €6.8k | €300 |
| Wave 2Promo workflow | 4 + 2 | Mar | €4.5k | — |
| Wave 2Pitchlane roll-out to all reps | 3 + 2 | Apr | €3.8k | €2,500 |
| Wave 2Logistics loads & routes | 8 + 4 | Apr | €9.0k | €600 |
| Wave 2Procurement watch & contracts | 4 + 2 | Apr | €4.5k | €300 |
| Wave 2Finance agent | 6 + 4 | May | €7.5k | €300 |
| Wave 2Campaign optimisation | 4 + 2 | May | €4.5k | €300 |
| Wave 3Steering view & approvals inbox | 5 + 3 | Jun | €6.0k | €200 |
| Wave 3Production planning agent | 8 + 4 | Jul | €9.0k | €300 |
| Wave 3Predictive maintenance | 10 + 5 | Sep | €11.2k | €500 |
Business case
What it can bring
Sales & blind spots
Shelfbrain blind spots
€3.2M
Promo effectiveness
€4.0M
Field execution
€1.6M
Optimisation
Procurement
€1.2M
Logistics & trucks
€1.4M
Planning, waste, inventory
€0.6M
Internal tools
AI Content Studio
€2.0M
Tools & consultants
€0.6M
Orders of magnitude; spend bases and contribution margin are assumptions to validate with finance.
Annual EBIT at run-rate
€14.6M
vs programme cost ≈ €0.6M/yr
Value vs cost, base case (€M)
20275.8 vs 0.65
202811.7 vs 0.6
202914.6 vs 0.6
Investment 2027
Core team€0.35–0.43M
19 developments incl. contingency€0.12–0.15M
Licences, models, hosting€0.09–0.12M
Training€0.02–0.03M